Universite IFM Geneve

Bachelor in Communication Geneva Switzerland

Ba Communication & Marketing Geneva Switzerland

Bachelor of Arts in Communication and Marketing

PROGRAMMES

Communication is directly linked to Marketing which has become an integrated function of a company structure by providing the organisation and planning of different tasks focusing on the final outcome of any commercial activity linked to the client.

This programme will allow students to understand how to obtain client satisfaction by using appropriate marketing techniques. They will study the central role of communication in the economic world and in the media. The aim of this programme is to transmit students an integrated vision of marketing communication. Students will master all aspects of the setting up of a marketing communication strategic plan.

Needs change with new challenges, new questions and new realities. With the convergence of media, the sophistication of clients and the rationalisation of brands and budgets, difficult choices appear. Advertisers are ever more demanding and communicators not always able to identify the most pertinent solution. Bet on know-how or bridge the gap? Maximise local impact or favour universal values? What strategy to adopt with the internet ?

In order to answer these questions, our programme encourages the development of communication skills, creativity, capacity of analysis and synthesis. Students will develop their capacity to define new strategic visions and will be able to face a multitude of situations.

This programme proposes an excellent mix of theory and practice. IFM professors have extensive academic background and different professional experiences as directors, managers or consultants. Speakers will also share their experiences with you during company conferences and visits to companies will be organised.

This program widens your horizon to exciting careers in the field of communications, marketing, media and advertising in both local and international companies.


	why choose IFM scheme of studies admissions calendar tuition fees e-brochure

PROGRAMME IN FRENCH

1st year in English

degree in Communication and Marketing

Bachelor of Arts in Communication and Marketing
Year 1	Year 2	Year 3
Accounting I Accounting II Business computing Business french Business law Communication I Economics I Economics II Human resource management Management I Organisational behaviour Principles of communication Statistics	Business and society Change management Communication III Consumer behaviour Economics III European business Money and banking Management II Management III Marketing I Marketing research Direct Marketing Public Relations Communication III	Business negotiation Business strategy I Business strategy II Entrepreneurship I Entrepreneurship II Intercultural management International business Management information systems Marketing II Marketing II Psychosociology of communication International Marketing Média & communication

"The IFM professors link theory and practice by illustrating their courses with examples from their own professional experience. This learning method prepared me for working life in order to quickly become profes-sional at the end of my studies."
Noémie Wüger, PR Manager
Breguet Watches

"Studying at the IFM brought an added value to my personal life. The courses were very interesting and the professors were qualified. The small size of the classes allowed the use of better learning methods, which also implied a better atmosphere."
Christelle Delli-Zotti,
Communication & Marketing officer
SG Private Banking