This degree is ideal if you thrive in a creative environment and like to manage projects
and if you are interested in generating creative solutions to marketing problems through integrated communications. Marketing & Communication deals with branding, advertising, marketing strategies, but also with crisis management, downsizing and re-inventing. This Bachelor provides a depth of understanding of various marketing and organisational communication functions and gives a solid foundation of all aspects of business. This programme blends theoretical and hands-on practical learning. You will gain excellent knowledge and skills to generate effective and innovative solutions.
This specialisation is dynamic, industry-relevant, giving you the most innovative and up-to-date programme possible. You will be exposed to real business operations through regular interaction with the business community. You will gain strong skills in business, marketing, public relations, digital marketing, sales, market research, and negotiation, to meet the future challenges of this industry.
This degree ideally prepares graduates for executive careers in international media, advertising, public relations, retailing, marketing communications, product management, corporate communications, sales management and entrepreneurship.
The right place to study: Switzerland is the most innovative country in the world. Geneva is known as an international business centre. It hosts 1,000 multinationals, luxurious brands, famous watchmakers, banks, hundreds of international organizations and top companies providing huge opportunities in a wide range of industry fields.
Duration of the programme : 3 years
3 intakes per year in January, April and October.
Language of the programme :
1st & 2nd year : 100% in English.
3rd year : 75% English and 25% in French.
Sample courses may include
Medias and communication
Integrated Marketing Communication
"The IFM professors link theory and practice by illustrating their courses with examples from their own professional experience. This learning method prepared me for working life in order to quickly become professional at the end of my studies."
Noémie Wüger, PR Manager